Technology & Science

Italy Halts Meta’s WhatsApp Chatbot Block Pending Antitrust Probe

On 24 Dec 2025, Italy’s antitrust regulator (AGCM) imposed an emergency order forcing Meta to suspend a new WhatsApp Business API rule—due to take effect 15 Jan 2026—that would have barred third-party, general-purpose AI chatbots from the platform while the authority investigates abuse-of-dominance charges.

By Priya Castellano

Focusing Facts

  1. Probe opened July 2025, widened 15 Nov 2025 after Meta’s 15 Oct 2025 API terms update; interim suspension order applies immediately to Meta Platforms Inc., its Irish subsidiaries, and Facebook Italy.
  2. WhatsApp controls ~90 % of Italy’s messaging market and services more than 2 billion global users, qualifying Meta as a ‘gatekeeper’ under the EU Digital Markets Act.
  3. The European Commission launched a parallel investigation on 5 Dec 2025 into whether the same policy violates EU competition rules across the entire European Economic Area.

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