Business & Economics

Seoul, Samsung & SK Hynix Launch ₩911 tn Memory Build-out Amid AI-Fueled Chip Crunch

On 29 Jun 2026 South Korea, Samsung and SK Hynix committed a record ₩911 trillion (US$590 bn) to build four new memory fabs and a packaging cluster, banking on the AI-driven shortage that is already forcing Apple, Microsoft and others to raise device prices.

By Underlines Team

Focusing Facts

  1. Investment plan: ₩800 tn for four fabs plus ₩81 tn for packaging; construction spread over 15 years under ‘Three Mega Projects for the Great Leap Forward’.
  2. Consumer fallout: Gartner expects global PC prices to jump 17 % and smartphones 13 % in 2026; DDR5 spot prices have quadrupled year-on-year.
  3. Samsung’s share price is up 430 % and SK Hynix 770 % since mid-2025, reflecting unprecedented memory-sector margins.

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