Technology & Science

Samsung Unveils Galaxy Z Fold 8 Lineup Days Before Apple’s First Foldable iPhone

On 23 July 2026 Samsung launched three AI-powered Galaxy Z Fold 8 variants, undercutting Apple’s yet-to-be-announced September foldable and openly daring the newcomer to match seven years of foldable R&D.

By Underlines Team

Focusing Facts

  1. Base Galaxy Z Fold 8 priced at US$1,899 (₩2.28 m) ships 7 Aug 2026 alongside Z Fold 8 Ultra (US$2,099) and Z Flip 8 (US$1,199).
  2. Counterpoint Research forecasts Apple’s debut foldable could seize 25 % of the segment, trimming Samsung’s current 40 % share.
  3. The Korean-market Z Fold 8 is ₩101,200 cheaper than the Fold 7 despite higher component costs, signalling a strategic home-market subsidy.

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