First Ferrari Luce EV ‘Chassis 0’ Shatters New-Car Auction Record at $40 Million Charity Sale

Ultra-rare Ferraris have spiked before—Enzo’s final 2003 Enzo sold for $6 m in 2015, and a 1962 250 GTO reached $48 m in 2018—but those were classic, petrol-powered icons. This sale, by contrast, crowns a battery-powered, five-seat hatchback, signalling a seismic shift similar to Porsche’s 1965 move from air-cooled 356 to the first 911 or, more aptly, Rolls-Royce’s 1906 adoption of six-cylinder engines: controversial at launch, indispensable later. The result reflects two converging century-scale forces: electrification even at the pinnacle of automotive craft, and the financialisation of collectibles where charity auctions double as marketing theatre and wealth signalling. Whether the Luce becomes the 2050s equivalent of a 250 GTO or a DeLorean-style curiosity will hinge on how fully Ferrari migrates its brand myth—from exhaust notes to kilowatts—over the coming decades of post-oil mobility.