Business & Economics

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Apple TV Takes Fourth Price Jump in Four Years, Boosts Apple One Cost

On 28 Aug 2026 Apple abruptly raised Apple TV’s subscription fees—$12.99 ➜ $14.99 a month and $99 ➜ $119 a year—while bumping the Apple One Individual bundle to $21.95, with the new rates hitting new users immediately and existing users after 30-day notice.

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