Apple Slaps Mid-Cycle 20% Hike on Macs & iPads, Shares Tank in ‘RAMageddon’
On 27-28 June 2026 Apple quietly lifted Mac and iPad list prices by up to $200 (≈20%)—its first broad mid-cycle hike in decades—blaming an AI-driven memory crunch; the move immediately sliced 6% off Apple’s market value and signalled further rises.